• Woman comparing dog food products in a pet store aisle
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Thrive Dog Kitchen

Beyond the Label - Personalised Dog Food Analysis

Beyond the Label - Personalised Dog Food Analysis

Finally feel confident and empowered in what you're feeding your dog.

✅ A comprehensive analysis of your dog's current food covering the numbers that matter, what's really in it, whether it's right for your dog, and what it's costing you.

✅ Clear next steps tailored to your dog so you know exactly what to do with the information and feel confident moving forward.

✅ Bonus: A ready-to-send email template to help you ask the right questions directly to your pet food manufacturer.

This is for the dog parent who is tired of spending hours researching and second-guessing, and wants clear, evidence-based guidance on whether the food they're feeding their dog is actually right for them.

Beyond the Label is designed for healthy dogs on standard commercial diets. It isn't suitable for dogs currently under veterinary care for a medical condition, or dogs with health conditions that require therapeutic or prescription nutrition. If that's your dog, a personalised consultation would be a better fit. You can find those here.

By adding this to your cart, you confirm that your dog is healthy and not under veterinary care for any medical conditions.

 

Once you've completed your purchase, you'll receive an intake form to fill in about your dog. It takes around 10 minutes to complete, and the more detail you provide, the more personalised your analysis will be.

 

$59.00 NZD
$79.00 NZD $59.00 NZD
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See what other dog parents are saying...

Puppy sitting on a tiled floor in a home setting

I thought I understood dog food

I feel like now I have the ability to actually break down the list of ingredients and look past all of the misleading information that commercial pet food companies provide.

-Lauri, dog mum to Moseley

Brown dog standing on a gravel surface in front of a wooden building.

No longer confused

For 4 years now I've been confused and just happy that Gordo was eating the food that I put in front of him, but I wanted to make sure it's right for him.

-Anna, dog mum to Gordo

FAQ

Will I get specific brand recommendations?

Beyond the Label won't tell you which brand to buy, and that's intentional. Pet food formulations change, brands come and go, and a recommendation that's right today might not be right tomorrow. What you'll receive instead is a thorough analysis of your dog's current food, clear next steps, and the understanding to evaluate any food confidently from here. That's a skill that never expires.

Why should I trust you giving me this analysis?

As a canine nutritionist with over six years of study, I've done the deep dive into the science of how food impacts dogs' health so you don't have to. Beyond the Label is built on evidence, not opinion.