You want to feed your dog the best food possible, but the more research, the more confused you get.

Have you ever felt:

Exhausted from spending hours researching different dog foods, reading ingredient lists, and scrolling through reviews, only to still not feel confident you know how to decide.

Overwhelmed by the sheer amount of information out there and you don't know who to trust.

Short on time, or the lack of interest to become a canine nutritionist just to figure out if your dog's food is any good.

Like you just want someone who knows what they're looking at to look at it for you.

I've been there too

Choosing the right food for your dog shouldn't feel this complicated.

  • Before I became a canine nutritionist, I was just like you. I would walk into a pet store, and I was immediately drawn in by the marketing; the fresh fruits and vegetables, juicy steak, a named meat as the first ingredient. No weird ingredients I couldn't pronounce? Sold.

    Then our dog needed to lose weight.

  • We visited the vet, but they didn't have the time to sit with us and explain what was really going on with her food, her caloric needs, or what we needed to change. That's not a criticism. Vets are incredibly skilled, but teaching pet parents how to evaluate commercial food isn't what a vet appointment is for. We left without the answers we needed.

Say hello to Beyond the Label

The Ultimate Dog Food Analysis

A comprehensive, personalised analysis of your dog's current commercial food. You'll find out what actually matters when deciding if a food is right for your dog, the things you can't easily find on the packaging. Just the clarity and confidence to know you're feeding your dog well.

What you'll walk away with

  • Finally know if your dog's food is actually working for them

    The shift from "I think this is good" to "I know this is right for my dog specifically." That's the core of what the analysis delivers.

  • Stop wasting time in the research rabbit hole

    Beyond the Label hands the calculating, the comparing, and the questioning to an expert, so you can just be a dog parent again.

  • Know exactly what to do next

    Not just information, but a clear path forward — whether that's staying the course, enhancing what you've got, or knowing what to look for if you want to change. No one walks away wondering what to do with it.

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When you sign up

Here's what you'll receive

✔️ A nutrient analysis of your dog's current food — what the macronutrients actually look like on a caloric basis, and whether the balance is right for your dog's age, size, and activity level

✔️ A daily feeding guide with your dog's personalised caloric needs, so you know exactly how much to feed — no calorie counting required on your end

✔️ A cost breakdown of their current food, so you know what you're spending per day, per meal, and which bag size actually makes sense

✔️ Actionable next steps covering the full picture — an ingredient quality snapshot, how to enhance the food you're already feeding, and what to look for if you decide to explore something different

✔️ Questions to ask your pet food manufacturer — plus a bonus email template, because knowing what to ask is one thing, and finding the words is another

Get the analysis

Is Beyond the Label right for you?

  • ✅ This analysis is for you if...

    • You're overwhelmed by commercial dog food options and not confident the food you're currently feeding is the right choice.
    • You want evidence-based analysis from an expert you can trust, not another marketing claim
    • You want to feel confident you're doing right by your dog without spending hours figuring it out yourself
    • You want clear next steps on what to do with the information

  • ❌ This analysis isn't for you if...

    • You're looking for a personalised nutrition plan (available here)
    • You're looking for brand recommendations
    • You're feeding a homemade diet - whether cooked, raw or fresh
    • You're looking for analysis of food that manages a disease or health condition

Beyond the Label won't tell you which brand to buy. It'll give you the knowledge to decide for yourself. Because pet food formulations change, brands come and go, and a recommendation that's right today might not be right tomorrow. Understanding how to evaluate food is a skill that never expires.

Brown dog standing on a gravel surface in front of a wooden building.

"I found the report to be really reassuring that I wasn't too far off the mark and so helpful to see the information in practical terms, not just marketing."

-Anna, dog mum to Gordo

Puppy sitting on a tiled floor in a home setting

"I thought I understood what I was reading on the back of my dog's food."

"Every dog owner that feeds their dog kibble needs to know this information about what they are really feeding their dog."

-Lauri, dog mum to Moseley

Small dog sitting on a metal surface with a blue leash, against a backdrop of trees and cloudy sky.

"Give it ago. Hilary has the knowledge and experience."

"I immediately started looking for a better option."

-Jeanette, dog mum to Molly

Dalmatian dog with a red collar sitting in tall grass

"Great for a first-time dog owner for sure."

Mieka, dog mum to Jett

Met your nutritionist, Hilary

I went from confused and overwhelmed to confident and empowered, and that's exactly what Beyond the Label is designed to do for you.

I know how frustrating it can be when you're not sure if what you're feeding your dog is actually good for their health. I've been there too, worried, overwhelmed, and not knowing who or what to trust.

That's partly what set me on this path. As a canine nutritionist, I've spent over six years diving deep into the science of how food impacts dogs' health, and I continue today. I've done the studying, the calculating, and the questioning so you don't have to.

My mission is to make it easy for dog parents to feel confident and empowered in their food choices, with clear, evidence-based guidance and absolutely no pressure or judgement.

And yes, this work is personal. My Chesapeake Bay Retriever Jessie, inspired this journey. Beyond the Label is part of her legacy.

Get the analysis that tells you what the label won't

Ready to feel confident about what you're feeding your dog?

Beyond the Label is a personalised analysis - not a generic guide, not a one-size-fits-all checklist. Every analysis is unique to your dog and food you're currently feeding them. I review your dog's details, calculate their specific nutritional needs, and analyse their food against those numbers.

How much does Beyond the Label cost?

$79 per analysis with early bird pricing of $59

Get the analysis

What you'll walk away with

✔️ Clarity on whether the food your feeding is right fit for your dog

✔️ Actionable next steps so you know exactly what to do with the analysis

✔️ Questions to ask your pet food manufacturer and the confidence to ask them

Frequently Asked Questions

FAQ

Will I get specific brand recommendations?

Beyond the Label won't tell you which brand to buy, and that's intentional. Pet food formulations change, brands come and go, and a recommendation that's right today might not be right tomorrow. What' you'll receive instead is a thorough analysis of your dog's current food and clear next steps.

Why should I trust you giving me this analysis?

As a canine nutritionist with over six years of experience, I've done the deep dive into the science of how food impacts dogs' health so you don't have to. Beyond the Label is built on evidence, not opinion.

What do I do with the analysis once I receive it?

Every analysis includes actionable next steps tailored to your dog and their current food, so you're never left wondering what to do with the information. Whether that's adjusting portion sizes, adding whole food boosters, or know what questions to ask your pet food manufacturer, you'll have a clear path forward.

Do I need to be a nutritionist or mathematician to understand the analysis?

Not at all. The analysis is written in plain language, designed to be clear and accessible regardless of your nutrition knowledge. The calculations are done for you. You just need to understand what they mean for your dog, and that's exactly what the analysis explains.

What information do I need to provide?

When you sign up you'll be asked to complete an intake form covering your dog's age, weight, activity level, the food you're currently feeding them and more. You'll also need the product's guaranteed analysis data, which is usually found on the packaging or the manufacturer's website.

What types of dog food can you analyse?

Beyond the Label is designed for commercial dog foods - kibble, tinned, freeze-dried, cooked, fresh, and any other commercial options - that include guaranteed analysis data on the packaging or the manufacturer's website. It isn't suitable for homemade diets, whether fresh or cooked. If you're feeding a homemade diet and want support, those services are available here.

Is this suitable for dogs with health conditions?

Beyond the Label is a nutritional analysis for healthy dogs' commercial food. It isn't designed to assess or manage food for dogs with diagnosed health conditions or disease. If your dog has specific medical needs, a personalised nutrition consultation would be a better fit.

Beyond the Label is for educational purposes only and does not replace veterinary advice. Always speak with your vet about medical concerns.